4 - 6 Months (Self Paced)
Maximum Allowed Duration: 18 Months
Expected Effort: 10-15 hours/week
This program focuses on building new skills related to new product launches, drug safety, key opinion leader advocacy, planning, market positioning, networking with physicians, marketing ethics, developing brand loyalty, etc.
TOTAL CREDITS: 18
Next Commencement Date
Why study this program?
Medico-Marketing is a science of effective exchange of healthcare and scientific information between a pharmaceutical company and the physicians prescribing its medicines, or even the communication of the company directly with its patients, based upon proven scientific facts in line with the ethics of marketing. The aim of this information exchange is to accurately explain the healthcare products and therapeutics for their effective and proper use and to enhance their sales potential by right market positioning.
Medical ethics, truthfulness, clarity and absolute honesty are the four main pillars of medico-marketing.
The online Medico Marketing Training conducted by James Lind Institute focuses on building new skills related to new product launches, pharmacovigilance, Key Opinion Leader advocacy, planning, market positioning, networking with physicians and influencing their behavior, marketing ethics, developing brand loyalty etc.
Medico-marketing offers excellent career opportunities in the pharmaceutical industry. The Professional Diploma in Medico Marketing (Medical Affairs) will provide you with a thorough knowledge of all key areas of medico-marketing and boost your skills and expertise to the level expected of a Medico Marketing Professional.
What will be taught?
MODULE 01: INTRODUCTION TO HEALTHCARE & PHARMACEUTICAL INDUSTRY
MODULE 02: EPIDEMIOLOGY AND EVIDENCE BASED MEDICINE
MODULE 03: PHARMACEUTICAL MEDICINE
MODULE 04: THERAPEUTIC AREAS
MODULE 05: MARKETING CONCEPTS
MODULE 06: NEW PRODUCT DEVELOPMENT, LIFE CYCLE & KEY OPINION LEADER ADVOCACY
MODULE 07: HEALTHCARE MARKETING ETHICS
MODULE 08: CLINICAL RESEARCH
MODULE 09: PHARMACOVIGILANCE
MODULE 10: REGULATORY AFFAIRS
MODULE 11: PERSONALITY DEVELOPMENT
TOTAL CREDITS: 18
MODE OF STUDY: ONLINE
The curriculum for the program - Professional Diploma in Medico Marketing (Medical Affairs) is extensive, has been developed and evaluated by experienced industry professionals and is fully endorsed by the pharmaceutical industry. This program is suitable for new graduates, working professionals who wish to grow further in their medical affairs career, and those who wish to make a move to the medical affairs domain from any other related industry.
How will I be assessed?
You will be assessed on an ongoing basis by the faculty based on the following criteria:
One is the completion of the online multiple choice question tests that follow each lesson; and second is the timely submission of assignments for each study module within the JLI e-Campus.
Your academic performance in the program will be assessed on a 4 point GPA scale. More details about our evaluation system is available in the following link: Evaluation System
Am I eligible?
The minimum eligibility criteria for Professional Diploma in Medico-Marketing (PDMM) would include either of the following:
- Any degree in Bioscience/Life Sciences such as Biochemistry, Microbiology, Genetics, Biotechnology, Botany, Zoology etc
- Any degree in Medicine such as MBBS, BDS, BPT, BAMS, BHMS, BUMS etc
- Any degree in Pharmacy / Pharmaceutical Sciences
- Any degree in Chemistry / Biostatistics / Bioinformatics
- Any degree in Nursing / Allied Health.
- Students in their final year of graduation for the above courses are also eligible to apply.
Candidates without any science background who have some work experience and wish to enter the pharmaceutical industry may also be eligible for this program. Please contact our counsellors to discuss your case.
What support will I receive?
As a student you can interact online with the faculty members and fellow students to network and to discuss important topics via your e-Campus. The faculty promptly answers all questions related to the study in the Online Campus Tutoring Center (OCTC).
Towards the end of the program you will be provided placement assistance if required and career development support via the “Student Success Team”.
In addition, each participant registered in the Professional Diploma in Medico-Marketing Course is provided with a mentor who is an experienced professional from the pharmaceutical industry. The mentor can be contacted at any time via email or phone.
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Getting trained in medico marketing allows you to explore multiple career opportunities with pharmaceutical companies, contract research organizations, medical communications companies and other healthcare organizations. In these positions professionals are primarily responsible for developing and managing pharmaceutical brands, interacting with key opinion leaders, networking and building strong customer relationships, developing product promotional strategies among many others..
Basing marketing and promotional strategies only on personal relationships with physicians is now not enough. The pharmaceutical industry is witnessing a huge change in the way patients and physicians perceive and respond to marketing prompting a complete relook at any company's marketing strategy.