Professional Diploma in Medico-Marketing
(Medical Affairs) (PDMM)

Online Medico-Marketing Training | Online Medico-Marketing Course | Medical Affairs Training

Medico-Marketing (Medical Affairs in Pharmaceutical Industry) is a science concerning efficient exchange of medical and scientific information between a drug manufacturer and the prescribing doctor, or exceptionally with the patients, based upon evidence based medicine and marketing ethics. The objective of this information exchange is to correctly describe the healthcare products and therapeutics for their efficient and ethical use and optimize their market potential through appropriate positioning.

Medico Marketing aims at information exchange concluding in a sale of healthcare product or therapeutic. Medical Ethics, truthfulness, clarity and absolute honesty are the pillars of medico-marketing.

The skill sets developed over the Professional Diploma in Medico Marketing (Medical Affairs) are New product launches, Pharmacovigilance with special focus on Phase IIIb-IV studies, KOL advocacy, Clinical development planning, product positioning, physician networking, influencing physician behaviour, Medical Marketing ethics, Regulatory sciences, medical monitoring, medical scientific due diligence evaluations, sales force trainings, clinical epidemiology and outcomes research, business development and developing brand loyalty, etc.

The Professional Diploma in Medico Marketing (Medical Affairs) will provide you with an in-depth understanding of the core areas of the medico marketing and enhance your skills and knowledge to the level expected of a Medico Marketing Associate / Medical Advisor / Medical Affairs Manager.

The Professional Diploma in Medico Marketing (Medical Affairs) Course curriculum is fully reviewed and endorsed by the Pharmaceutical Industry and the academia thus imparting students the edge that they require to make an entrance in medico marketing / medical affairs domain of the pharmaceutical industry. It also empowers the professionals working in the pharma-biotech industry with the skills and knowledge to move to higher cadres in the management hierarchy..

Course duration

Self Paced 4 to 6 months (Maximum duration 18 months)

A student enrolled in the Professional Diploma in Medico Marketing (Medical Affairs) Program (PDMM) is expected to study online for a minimum of fifteen hours per week.

Course Assessment

Course assessment involves online MCQs for each lecture, followed by assignments and assessments by tutors throughout the course in the “Online Campus Tutoring Centre” by the method of interactive discussion.

Fee Structure

Course fee for all JLI courses is very reasonable. Please use our Course Fee Calculator below to know the course fee applicable to you.



If you are not sure about the fee applicable to you for Professional Diploma in Medico-Marketing (PDMM) for the academic year 2012-13 please send an email to admissions@jli.edu.in or chat with our online counsellor.

For more details about the admission procedure please click here.

Academic Support

Each student enrolled in the Professional Diploma in Medico-Marketing (PDMM) is assigned a mentor throughout the course who will be a senior professional from the industry. Students are in close contact with the “Student Success Team” during this clinical research course and thereafter as alumni. To know more about the “Student Success Team”, click here.