Healthcare Marketing in India: A growing Industry

Healthcare Marketing In India
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Healthcare Marketing

India is a witness to a change. There is an accelerated growth of healthcare industry with sprouting of hospitals, at a pace which, is, entirely difficult to fathom. The healthcare market is seeing both private as well as foreign investments as the Indian health care market is expected to grow by a rate of 15 percent in the coming 5 years. However the challenges faced by both the new or old hospital sectors are Healthcare marketing.

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Dawn of Pharm D in India

Dawn of Pharm D in India
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In the United States and other foreign countries a pharmacist is allowed to practice clinical pharmacy. A statutory system exists wherein the diagnosis is carried out by doctors and then the patient is sent to the pharmacist who prescribes medication and charge for it.  Pharmacists are highly salaried in the US where their average salary is around 40-50 USD or even more per hour. India is taking its initial steps in instituting such a system by bringing about remarkable changes in the pharmacy profession.

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Telemedicine: A New Way Forward

Telemedicine
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Telemedicine: What does it Feature

Telemedicine is not a new means of conveying healthcare benefits to society at large but rather an old way modified by new technologies. Earlier ballads would sing the stories and convey information to the community and now we have telemarketers doing the same the only difference being today’s advanced communication technologies are able to provide healthcare services to even a distant source in a fraction of a second and make the two way communication between the patient and practitioner quicker, easier and faster.

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