4 - 6 Months (Self Paced)
Maximum Allowed Duration: 18 Months
Expected Effort: 10-15 hours/week
This program brings together the core concepts of medical tourism and marketing required to work in the medical tourism industry. You will understand the history and evolution of medical tourism along with related marketing concepts.
TOTAL CREDITS: 18
Next Commencement Date
Why study this program?
Medical Tourism refers to the influx of people from developed to developing countries for obtaining first-class yet cheaper medical treatments / healthcare services.
According to several recent surveys, India especially has turned into the richest and hottest destination for medical tourism in catering treatments such as dental, medical procedures ranging from simple treatments to invasive surgeries, alternative therapies such as ayurveda etc. For the fact that, medical treatments are of great variation across the globe, India has raised its standards in supporting and offering the best healthcare service providers in terms of cost-effectiveness, quality and trained man-power. With the rising economies of countries such as Thailand, Malaysia and Singapore which stand in competition with India in medical tourism, India holds some great advantages, such as, the use of English language throughout the country, availability of world class hospitals, highly qualified medical practitioners etc.
Medical tourism in India has seen a slow but sustained growth from literally a cottage industry stage to a flourishing corporate world that it is now. Though the industry has grown significantly, there is space for improvement in the coming years. The cost of medical / healthcare services in India is as low as 20% compared to that in developed countries such as United States, United Kingdom and many other European Countries. In India, the Ministry of Health has set up an accreditation board for hospitals & healthcare service providers called the “National Accreditation Board for Hospitals & Healthcare Providers” (NABH), which is positioned as the Quality Council of India. It functions to provide accrediting guidelines to the many hospitals & healthcare service providers. Many hospitals and healthcare set-ups also have accreditation's from the Joint Commission International (JCI) which reinforces the high quality of healthcare offered by these organizations.
Medical Tourism has become a well-known industry and has a vital impact on the economy of India. Many travelers, health insurance companies, hospitals, private clinics are gorging their hopes on India and looking forward for the best quality health services at a fraction of the cost.
What will be taught?
MODULE 01: INTRODUCTION TO HEALTHCARE
MODULE 02: INTRODUCTION TO MEDICAL TOURISM
MODULE 03: ETHICS, CHALLENGES, STANDARDS & FUTURE OF MEDICAL TOURISM
MODULE 04: INDIAN HEALTHCARE CASE LAWS
MODULE 05: IMPORTANT HEALTHCARE/MEDICAL LAWS IN INDIA
MODULE 06: MEDICAL PROFESSIONAL, PATIENT & THE LAW
MODULE 07: MARKETING CONCEPTS
MODULE 08: HEALTHCARE MARKETING ETHICS
TOTAL CREDITS: 18
MODE OF STUDY: ONLINE
The curriculum for this medical tourism course is comprehensive and has been developed and evaluated by experienced medical tourism professionals making it suitable for new graduates who want to make a career in medical tourism as well as professionals already working in the medical tourism sector.
How will I be assessed?
Course assessment involves online multiple choice questions for each lecture, followed by assignments for each study module.
Am I eligible?
The minimum eligibility criteria for Professional Diploma in Medical Tourism and Healthcare Marketing would include either of the following:
- Any degree in Bioscience/Life Sciences such as Biochemistry, Microbiology, Genetics, Biotechnology, Botany, Zoology etc
- Any degree in Medicine such as MBBS, BDS, BPT, BAMS, BHMS, BUMS etc
- Any degree in Pharmacy / Pharmaceutical Sciences
- Any degree in Chemistry / Biostatistics / Bioinformatics
- Any degree in Nursing / Allied Health.
- Students in their final year of graduation for the above courses are also eligible to apply.
If you lack the above mentioned educational prerequisite you may still be eligible to apply if you have some prior work experience in healthcare / tourism/ medical tourism. Please contact our admission representatives / counsellor to discuss your case.
What support will I receive?
Throughout the course, the students can interact with the faculty and other students via the e-Campus to discuss any coursework related issues.
Each student enrolled in the Professional Diploma in Medical Tourism & Healthcare Marketing Course (PDMTHM) is also assigned a mentor throughout the course who will be a senior professional from the industry. Towards the end of the program you will be provided placement assistance if required and career development support via the “Student Success Team”.
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Medical tourism professionals can find a wide range of career opportunities with multi-specialty hospitals, private clinics and other healthcare facilities that are trying to attract more foreign patients. Job opportunities are also available in companies and consulting agencies and networks that specialize in medical tourism.
Medical tourism industry has been estimated to grow 30% every year but there is a huge talent deficit within the sector. There is a huge demand for trained professionals as the industry opens up a wide range of career opportunities in the sector. Many global reports have suggested that there will be a need for five to ten thousand medical tourism professionals in the next five years. These will include international marketing consultants, patient relationship executives, managers, travel coordinators, and back-office staff.