4 - 6 Months (Self Paced)
Maximum Allowed Duration: 18 Months
Expected Effort: 10-15 hours/week
This program brings together the core concepts of medical tourism and marketing required to work in the medical tourism industry. You will understand the history and evolution of medical tourism along with related marketing concepts.
TOTAL CREDITS: 18
Next Commencement Date
Why study this program?
Any travel from one country to another to avail medical services can be considered as Medical Tourism. People may travel to other countries either because the cost of treatments in other countries is relatively lesser or because their own country does not offer the same standard of treatments or lacks the facilities that are required for a specific treatment. Medical tourism is now big business especially in developing countries such as Thailand, India and many South American countries. Even countries such as Malaysia and Singapore attract a lot of medical tourists due to high standards of medical care available.
As per many surveys, medical tourists travel to obtain services ranging from simple dental and medical procedures to more complex treatments such as invasive surgeries, alternate medicine such as ayurveda etc. The availability of highly qualified medical professionals, international standard infrastructure, English as a common language and cost effectiveness of treatments is what attracts many medical tourists to developing countries to obtain medical services.
The rapid growth of the medical tourism industry has created a great demand for professionals who are trained in medical tourism and have a thorough understanding of medical tourism as a business. Most hospitals now have dedicated teams who work with international organizations and medical tourism companies to attract more and more international patients. Even smaller hospitals and private clinics are pushing their way through to attract more clients and increase revenues. Professionals who have good understanding of marketing concepts and have a formal training in medical tourism is what employers are commonly looking for.
The Professional Diploma in Medical Tourism and Healthcare Marketing offered by James Lind Institute is a unique program that brings together the core concepts of medical tourism and marketing required to work in the medical tourism industry. Participants will understand the history of medical tourism, how it has evolved and how medical tourism is growing in today's economy. Participants will also learn some basic concepts of marketing, how medical tourism services are marketed around the globe and how they can develop a career in this industry.
What will be taught?
MODULE 01: INTRODUCTION TO HEALTHCARE
MODULE 02: INTRODUCTION TO MEDICAL TOURISM
MODULE 03: ETHICS, CHALLENGES, STANDARDS & FUTURE OF MEDICAL TOURISM
MODULE 04: INDIAN HEALTHCARE CASE LAWS
MODULE 05: IMPORTANT HEALTHCARE/MEDICAL LAWS IN INDIA
MODULE 06: MEDICAL PROFESSIONAL, PATIENT & THE LAW
MODULE 07: MARKETING CONCEPTS
MODULE 08: HEALTHCARE MARKETING ETHICS
TOTAL CREDITS: 18
MODE OF STUDY: ONLINE
The curriculum for this medical tourism course is comprehensive and has been developed and evaluated by experienced medical tourism professionals making it suitable for new graduates who want to make a career in medical tourism as well as professionals already working in the medical tourism sector.
How will I be assessed?
You will be assessed on an ongoing basis by the faculty based on the following criteria:
One is the completion of the online multiple choice question tests that follow each lesson; and second is the timely submission of assignments for each study module within the JLI e-Campus.
Your academic performance in the program will be assessed on a 4 point GPA scale. More details about our evaluation system is available in the following link: Evaluation System
Am I eligible?
The minimum eligibility criteria for Professional Diploma in Medical Tourism and Healthcare Marketing would include either of the following:
- Any degree in Bioscience/Life Sciences such as Biochemistry, Microbiology, Genetics, Biotechnology, Botany, Zoology etc
- Any degree in Medicine such as MBBS, BDS, BPT, BAMS, BHMS, BUMS etc
- Any degree in Pharmacy / Pharmaceutical Sciences
- Any degree in Chemistry / Biostatistics / Bioinformatics
- Any degree in Nursing / Allied Health.
- Students in their final year of graduation for the above courses are also eligible to apply.
If you lack the above mentioned educational prerequisite you may still be eligible to apply if you have some prior work experience in healthcare / tourism/ medical tourism. Please contact our admission representatives / counsellor to discuss your case.
What support will I receive?
As a student you can interact online with the faculty members and fellow students to network and to discuss important topics via your e-Campus. The faculty promptly answers all questions related to the study in the Online Campus Tutoring Center (OCTC).
Towards the end of the program you will be provided placement assistance if required and career development support via the “Student Success Team”.
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Medical tourism professionals can find a wide range of career opportunities with multi-specialty hospitals, private clinics and other healthcare facilities that are trying to attract more foreign patients. Job opportunities are also available in companies and consulting agencies and networks that specialize in medical tourism.
Medical tourism industry has been estimated to grow 30% every year but there is a huge talent deficit within the sector. There is a huge demand for trained professionals as the industry opens up a wide range of career opportunities in the sector. Many global reports have suggested that there will be a need for five to ten thousand medical tourism professionals in the next five years. These will include international marketing consultants, patient relationship executives, managers, travel coordinators, and back-office staff.