4 - 6 Months (Self Paced)
Maximum Allowed Duration: 18 Months
Expected Effort: 10-15 hours/week
This program focuses on building new skills related to new product launches, drug safety, key opinion leader advocacy, planning, market positioning, networking with physicians, marketing ethics, developing brand loyalty, etc.
TOTAL CREDITS: 18
Next Commencement Date
Why study this program?
Medico-Marketing (Medical Affairs in Pharmaceutical Industry) is a science concerning efficient exchange of medical and scientific information between a drug manufacturer and the prescribing doctor, or exceptionally with the patients, based upon evidence based medicine and marketing ethics. The objective of this information exchange is to correctly describe the healthcare products and therapeutics for their efficient and ethical use and optimize their market potential through appropriate positioning.
Medico Marketing aims at information exchange concluding in a sale of healthcare product or therapeutic. Medical Ethics, truthfulness, clarity and absolute honesty are the pillars of medico-marketing.
The skill sets developed over the Professional Diploma in Medico Marketing (Medical Affairs) are New product launches, Pharmacovigilance with special focus on Phase IIIb-IV studies, KOL advocacy, Clinical development planning, product positioning, physician networking, influencing physician behaviour, Medical Marketing ethics, Regulatory sciences, medical monitoring, medical scientific due diligence evaluations, sales force trainings, clinical epidemiology and outcomes research, business development and developing brand loyalty, etc.
The Professional Diploma in Medico Marketing (Medical Affairs) will provide you with an in-depth understanding of the core areas of the medico marketing and enhance your skills and knowledge to the level expected of a Medico Marketing Associate / Medical Advisor / Medical Affairs Manager.
The Professional Diploma in Medico Marketing (Medical Affairs) Course curriculum is fully reviewed and endorsed by the Pharmaceutical Industry and the academia thus imparting students the edge that they require to make an entrance in medico marketing / medical affairs domain of the pharmaceutical industry. It also empowers the professionals working in the pharma-biotech industry with the skills and knowledge to move to higher cadres in the management hierarchy..
What will be taught?
MODULE 01: INTRODUCTION TO HEALTHCARE & PHARMACEUTICAL INDUSTRY
MODULE 02: EPIDEMIOLOGY AND EVIDENCE BASED MEDICINE
MODULE 03: PHARMACEUTICAL MEDICINE
MODULE 04: THERAPEUTIC AREAS
MODULE 05: MARKETING CONCEPTS
MODULE 06: NEW PRODUCT DEVELOPMENT, LIFE CYCLE & KEY OPINION LEADER ADVOCACY
MODULE 07: HEALTHCARE MARKETING ETHICS
MODULE 08: CLINICAL RESEARCH
MODULE 09: PHARMACOVIGILANCE
MODULE 10: REGULATORY AFFAIRS
MODULE 11: PERSONALITY DEVELOPMENT
TOTAL CREDITS: 18
MODE OF STUDY: ONLINE
The curriculum for the program - Professional Diploma in Medico Marketing (Medical Affairs) is extensive, has been developed and evaluated by experienced industry professionals and is fully endorsed by the pharmaceutical industry. This program is suitable for new graduates, working professionals who wish to grow further in their medical affairs career, and those who wish to make a move to the medical affairs domain from any other related industry.
How will I be assessed?
Course assessment involves online multiple choice questions for each lecture, followed by assignments for each study module.
Am I eligible?
The minimum eligibility criteria for Professional Diploma in Medico-Marketing (PDMM) would include either of the following:
- Any degree in Bioscience/Life Sciences such as Biochemistry, Microbiology, Genetics, Biotechnology, Botany, Zoology etc
- Any degree in Medicine such as MBBS, BDS, BPT, BAMS, BHMS, BUMS etc
- Any degree in Pharmacy / Pharmaceutical Sciences
- Any degree in Chemistry / Biostatistics / Bioinformatics
- Any degree in Nursing / Allied Health.
- Students in their final year of graduation for the above courses are also eligible to apply.
Candidates without any science background who have some work experience and wish to enter the pharmaceutical industry may also be eligible for this program. Please contact our counsellors to discuss your case.
What support will I receive?
Throughout the course, the students can interact with the faculty and other students via the e-Campus to discuss any coursework related issues.
Each student enrolled in the Professional Diploma in Medico-Marketing Course (PDMM) is also assigned a mentor throughout the course who will be a senior professional from the industry. Towards the end of the program you will be provided placement assistance if required and career development support via the “Student Success Team”.
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Getting trained in medico marketing allows you to explore multiple career opportunities with pharmaceutical companies, contract research organizations, medical communications companies and other healthcare organizations. In these positions professionals are primarily responsible for developing and managing pharmaceutical brands, interacting with key opinion leaders, networking and building strong customer relationships, developing product promotional strategies among many others..
Basing marketing and promotional strategies only on personal relationships with physicians is now not enough. The pharmaceutical industry is witnessing a huge change in the way patients and physicians perceive and respond to marketing prompting a complete relook at any company's marketing strategy.